UNITED STATES EDITION
GUIA PULSO
Technology and global trends explained for practical life in the United States.
Google Analytics can group AI assistant traffic: what the numbers do and do not show
A new channel can identify referrals from ChatGPT, Gemini and Claude, while AI summaries and prompt-built reports aim to speed analysis.
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View section →Google Analytics can group AI assistant traffic: what the numbers do and do not show
A new channel can identify referrals from ChatGPT, Gemini and Claude, while AI summaries and prompt-built reports aim to speed analysis.
TECHNOLOGY & AIEU AI transparency rules are now in effect: what U.S. publishers should know
Article 50 transparency obligations began applying August 2. U.S. companies reaching European users should map chatbots, synthetic media, deepfakes and disclosure workflows.
TECHNOLOGY & AIChatGPT ads expand to Europe after the U.S. pilot: what to know
After a six-month U.S. pilot, ChatGPT Ads is expanding to 31 European markets. Here is how placement, privacy controls, plans and measurement are described.
TECHNOLOGY & AIAI for small business in 2026: a practical privacy-first starter plan
Six low-risk ways U.S. small businesses can test AI while keeping human review and customer information protected.